A refresh and update to Olli Ella’s UK and Australia WordPress sites to support the launch of their two ranges of bedding products and subsequent marketing. ECommerce work included adding Ogone as a payment gateway and creating new product templates.
London-based Olli Ella design beautiful, playful and stylish pieces of furniture, bedding and accessories for the modern nursery.
This project focused on extending Olli Ella’s sites to prepare them for two entirely new baby bedding and accessories collections.
In addition to the work Fublo completed on the Olli Ella WordPress theme, detailed below, we brought the sites up to the standard Fublo level of best WordPress practice. That included work to secure and update the WordPress installs; update the plugins where possible; set Ogone as the UK payment gateway; fix some issues in the existing product pages; and add XML site maps.
The new bedding product lines are showcased in a new collection template with lifestyle image and product grid.

Poppet bedding collection shown in the new collection template
Each product appears on an its individual product page, which was extended to show more information such as dimensions and product details.

A single bedding item in the updated single product template
All of these updates where stitched into an updated eShop plugin for WordPress and tested through the shopping cart process. We enabled Olli Ella to create all the product pages, upload the images from their shoot and manage their shop content going forward.
“[Fublo] have done such a stellar job in both design and functionality and we could not be more thrilled. Joining up with Fublo may have been the best business decision we have made this year!”
— Chloe Brookman, Co-Founder and Director