We were approached by We Are Social to run a competition for one of their clients, Vitamin Water. With the release of a new flavour of their water called “i-focus” the competition was to win an iPad.
Team Fublo decided to run this competition on Friedmylittlebrain as it has the bigger of the three audiences and we felt our readers would be after an iPad. To enter the competition they had to complete the sentence “I find it hard to focus when….”
We made it a stipulation that as well as answering the question, they were required to become a fan of Friedmylittlebrain on Facebook too.
Running for two weeks, here’s some stats for you:
The competition was picked up by Money Saving Expert and a user posted to their forums with that post generating 1,130 views.
We also decided to create a leaderboard creative to put on Friedmylittlebrain. This meant we could move the competition post from being a ‘sticky’ so as to keep the homepage fresh and generate some click throughs to other content. Using OpenX we targeted the ad at UK readers only, which resulted in a total of 5000 impressions with a CTR of 1.3%
All in all, a successful competition for us and a thing to note:
Universities minister says students leaving higher education should rethink what they consider to be a graduate career
“The other point I’d make is that we have some odd definitions of what constitutes a graduate job. The most vivid example of that is that setting up your own business does not constitute a graduate job.”
Read the full article on The Guardian
Wordpress, the love of many a designer and developer?
Here at Team Fublo we’ve got a slight obsession with the platform and with the release of 3.0 a few weeks back, we’re continuing to use it (with theme frameworks) on a lot of our current and forthcoming projects.
Recently we’ve been:
Wordpress + 960.gs + Solr = Optimized workflow
What are you doing with Wordpress (3) ?
“By implying that it thinks content should be free for moral reasons, the Guardian website is playing an extremely dangerous game. It’s an approach which not only makes it hypocritical to charge for the printed newspaper and the iPhone app, but also gives hostages to fortune: what if the Murdoch paywall, or some other “micro-payment” system, starts to work? Are we to believe that the Guardian wouldn’t institute something similar? Or would it be happy to be reduced to the online equivalent of a freesheet?” —
David Mitchell for the Observer (note also our shared disgust at that abhorrent Guardian article which welcomed Times readers to their supposed electronic utopia).
via Sarah Chapman: Mitchell on Murdoch
Interview with Mark published on Vitamin Water’s blog.
highlight:: if you could work with anyone who would it be and why? futura2000. i’ve always admired his work and involvement with brands but he’s pretty much retained his trademark style and still continues to push on to this day.
Hanging at Protein Forum number 6 with Mark and Paul. We’ve been working with Paul on the NIKE78 site.
The Times’ and Sunday Times’ share of UK newspaper web visits nearly halved in the month since bringing up the paywall. Full analysis on Paid Content and Hitwise.
Doug McCune maps San Francisco crime in 2009 as if it were elevation. Peaks and valleys emerge with the rolling terrains of crime. The above is the map for prostitution:
http://flowingdata.com/2010/06/07/san-francisco-crime-mapped-as-elevation/
We love this infographic 2.0!
“open rate 7.3% higher than the industry average” —
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