We were approached by We Are Social to run a competition for one of their clients, Vitamin Water. With the release of a new flavour of their water called “i-focus” the competition was to win an iPad.

Team Fublo decided to run this competition on Friedmylittlebrain as it has the bigger of the three audiences and we felt our readers would be after an iPad. To enter the competition they had to complete the sentence “I find it hard to focus when….” 

We made it a stipulation that as well as answering the question, they were required to become a fan of Friedmylittlebrain on Facebook too.

Running for two weeks, here’s some stats for you:

• 294 competition entries were made
• 893 page views/697 unique views
• 51 Tweets
• 19 Shares on Facebook
• 199 stumbles on Stumble Upon
• Gained over 300 fans on Facebook

The competition was picked up by Money Saving Expert and a user posted to their forums with that post generating 1,130 views.

We also decided to create a leaderboard creative to put on Friedmylittlebrain. This meant we could move the competition post from being a ‘sticky’ so as to keep the homepage fresh and generate some click throughs to other content. Using OpenX we targeted the ad at UK readers only, which resulted in a total of 5000 impressions with a CTR of 1.3%

All in all, a successful competition for us and a thing to note:

• What will be the drop off of fans on Facebook now the competition has closed presuming that a lot of them aren’t interested in electronic music?

Universities minister says students leaving higher education should rethink what they consider to be a graduate career

“The other point I’d make is that we have some odd definitions of what constitutes a graduate job. The most vivid example of that is that setting up your own business does not constitute a graduate job.”

Read the full article on The Guardian

Wordpress, the love of many a designer and developer?

Here at Team Fublo we’ve got a slight obsession with the platform and with the release of 3.0 a few weeks back, we’re continuing to use it (with theme frameworks) on a lot of our current and forthcoming projects.

Recently we’ve been:

• Utilising the custom menus system
• Creating custom widgets and templates
• Figuring out how to use Custom Post types to fit the needs of clients
• Generally playing around with the platform to make life simpler

Wordpress + 960.gs + Solr = Optimized workflow

What are you doing with Wordpress (3) ?